About Us

Teaching

Our Teaching Feature

Department of Communication and Technology has three different programs which are “Communication and Technology,” “Media Culture,” and “Hakka Culture and Society.” These three programs provide different professional knowledge for student to learn and practice. Since be one of the departments of College of Hakka Studies, the “Hakka Culture and Society” program let students to understand the diversity of Taiwan ethnicity and cultures. The other two programs– ” Communication and Technology” and  “Media Culture,” — are the main concentration of our department for students to foster the know-how knowledge. Therefore, students of different interests will fit any kind of domain during four-year university life.

 

For example, students who are interested in liberal arts can provide a great deal of contents and ideas not only in media culture research but in media production. Besides, students who interest in information technology engineering are highly welcome to our department to make communication technology program more interesting and challenging.

 

Besides, we also emphasize the student English proficiency, for example: 1. we encourage our faculty to have his/her courses in English; 2. Since there are several exchange student programs with Netherlands, Japan, Singapore and Hongkong provided by DCAT, we encourage the students to strive for the opportunities to apply the exchange students of different universities overseas; 3. we also encourage students to apply exchange student program of different universities overseas

Visit Us

 

Address: No.1, Sec. 1, Liujia 5th Rd., Zhubei City, Hsinchu County 302, Taiwan

 

By Car

 

National Freeway No. 1, Zhubei Exit→Section 1, GuanMing E. 6th Rd.→ZiQiang S. Rd.→a U-turn under JinGuo Bridge to LiuJia 5th Rd.

 

Taiwan High Speed Railway+Shuttle Bus

 

HSR Shuttle Bus, Zhubei City Bus and Science Park Bus are available at HSR Hsinchu Station. Please get off at HisnWaWu Stop and take a 5-minute walk 

 

Taiwan Railway+Zhubeii City Bus

 

Get off at Zhubei Station, take the free Zhubei City Bus to HsinWaWu stop and take a 5-minute walk 

 

Intercity Coach

 

Get off at NCTU stop and take HSR shuttle bus to HsinWaWu stop

 

NCTU Shuttle Bus

 

Please take the NCTU Shuttle Bus in front of Chong Cheng Hall at KuanFu Campus (NCTU Shuttle Bus Time )

Q & A

Q1. What’s the difference among Department of Communication and Technology and other schools?

With the age of media convergence, we provide various facilities and courses for students to foster the professional skills and knowledge not only in digital science, entertainment technology but also in practice. We also consistently work on the interaction with different international universities; that is, we emphasize the importance of students’ English proficiency

Q2. What kind of carrier can I have after graduating from Department of Communication and Technology?

We emphasize both courses delivered in Chinese and English. Besides, students are encouraged to make their own innovation from the inspiration of new communication technology and set their career goals to all over the world. Students not only can pursue the further studies of master degree or PhD. degree but also go to the technology industries such as Google, Yahoo, and other internet marketing, digital entertainment media (e.g. games company and social networking sites), mass communication fields,  PR-related, etc.

Q3. What kind of approach is DCAT, theoretical or practical?

DCAT emphasizes both on research and career in journalism. During freshman and sophomore, theories, history and research methods of communication fields will be taught; meanwhile the basic journalism writing and digital programs will be provided as well. In the junior and senior years, students will take the advanced courses of communication projects and profession courses for future career. Also,  students will be required to have their internship during the summer between junior and senior year.

Q4. Since DCAT belong to College of Hakka Studies, will there be lots of courses related to Hakka cultures?

We encourage students to learn more about diverse cultures of Taiwan. Therefore, Hakka Culture Program will be provided for students to figure out the beauty of Hakka culture.

 

Q5. What’s the difference between Master Program of New Media & Media Management and Master Program of Communication & Technology?

The former emphasizes on new media and media management and the later one focus on cultural studies, entertainment technology and media psychology. For more information please visit the websites.

Q6. When should a graduate student choose the advisor? Will it be possible to choose from Master Program of New Media & Media Management ?

Mostly it will be appropriate to choose your advisor in the spring semester of first year. Students are allowed to choose the professors from Master Program of New Media & Media Management. However, the professor has the right to turn down student. For those who decide to choose the professor who doesn’t belong to the their own Master Program will have to find professors from both Master Program in their thesis defense

 

Q7. How many credits should a graduate student take for a semester?

9 credits(3 courses) will be recommended. 3 courses may include a required course, a methodology course and a course student is interested in. For graduate student , we also encourage graduate students to be teaching and research assistants in order to learn some experience.

Q8. Is there any opportunities for students to be exchanged to other countries?

So far we have worked with the Radboud University Nijmegen, Netherlands and Osaka University, Japan. The information will be updated on our websites.

Students’ Future Development

Students’ Future Development

      The core concept of our department is to cultivate media innovators and leaders in the new era, through the design of cross-media and cross-disciplinary courses, students would be able to have the basic academic and professional abilities. After graduation, students further take advantages of their creative to drive the communication and technology related industry.
Traditional communication related departments mostly bias practices or theories, while the feature of our department is to strike a balance between academics and practices. As we cultivate students’ professional skills, we also fulfill thei rbasic knowledge of communication theories. In order to avoid making the university a “job training center”, we stay close with the media industry and are well-prepared for students’ development after graduation. Comparing to other universities’ communication relating departments, our students have the advantageous ability of cross-media and cross-disciplinary.

       With the development of the communication technology and the enlargement of the service division, the definition of communication is no longer define as media, every industry needs experts with communication backgrounds; therefore, our graduates have their future developments of mainly media industry, and partly communication division in other industry. Moreover, we also set a solid and basic knowledge for students heading for academic development.

Media Industry

      In the media industry, in addition to public media including newspapers, magazines, radio broadcasts and televisions, marketing, public relations and market surveys are also included. So far it has expanded to various forms of new media by means of Internet platform, such as portal, news and information supporting website and shopping platforms, and also communication and information industries. Our students have the advantage of cross-media ability, and are able to develop technology design, news, television producing, advertisement marketing and public relation into various platforms according to their interests. Besides, based on the establish objective of College of Hakka Studies, we also provide talented people for ethnic media.

Communication Relating Divisions

      Although due to the impact of the new media, part of the traditional media industries are being withered, the use of the communication is kept expanding, and either public and private divisions or various industries need effective communication fundamental constructions to help manage and do marketing with high quality communication contents. Our graduates have the specialties of technology design, news, television production, advertisement marketing, and public relation, along with basic knowledge of cross-disciplinary, students have broad futures.

Academic Development

      We strike a balance between skills and theories, and students 

Student Facilities

Student Carrels

The student carrels has 26 seats available for those who are students of Communication and Technology Master Program and the students of  New Technology and Communication Management Master Program whose advisors belong to Communication and Technology Master Program. For second-year master students, the seats must be registered in advance. It’s the space only for studying and researching.  

Master Student Lounge

Student lounge is a space where master students can dine and discuss with each other. The lounge has sofa, tables, shelves, microwave oven, television and air conditioner in order to provide a comfortable place for students to take a rest. 

Communication & Technology Research Center

Data and Network Analysis Laboratory

Data and Network Analysis Laboratory strives for developing the research methods of big data and social network analysis so as to quantize the data and combine with social science. The applied areas are professional fields including: analyzing the meaning of advertise marketing, analyzing public opinion, disaster communication and crisis public relations. The laboratory is equipped with social network analyzing software Wordij, Gephi, UCINET and NodeXL for students to analyze problems and visualize the data. In addition to the equipment, our laboratory also has lots of technical interactions with the industry, and we often hold speeches for related issues. We also encourage students to study programming language (we have statistical software R in the laboratory) so as to improve the ability of analyzing. In the future, we will still emphasize on not only quality but also quantity, and add up with data, trying to develop a rigorous and solid research method.

Media Culture Laboratory

The Media Culture Laboratory is a space where DCAT fellows and students conduct the research such as popular culture, visual images, Internet communication and online games, etc. The laboratory has a focus group interview room, an in-depth interview room and an observation room which will facilitate the research conduction.

Communication & Cognition Laboratory

 The Communication and Cognition Laboratory is a unique research units that combines communication research, cognitive psychology and psychophysiology. By conducting physiological data and eye movement, the lab helps researchers analyze how people process media messages. There are three aspects that the laboratory is aiming for: first, how structure and content of media messages influence people’s attention and the effect on their memories and attitudes; second, the definition, arousal, measurement and effect of emotion; third is the role that working memory plays in media messages processing. It has been applied on several research such as internet communication, digital games, product placement, television news, human-computer interaction and user experience, etc.

Quantitative Research Laboratory

  The Quantitative Research Laboratory has the state-of-the-art research equipment in Taiwan. The 12-seat laboratory can conduct the computer-assisted telephone interviewing (CATI) with random digit dialing (RDD). Besides, the media psychological experiment can be conducted with supports of the software such as MediaLab, E-Prime and MATLAB. Social Networks Analysis can also be conducted with the software like UCINET and RSiena.

Digital Media Center

Reality Maker Space

Microcredit Courses: using the least time to gain new skills

      Virtual Creating Team set up courses including microcredit courses and professional courses. The core concept of establishing the microcredit courses is to help students use the least time to explore a new field and also produce results. The microcredit courses are related to various issues including 3D Modeling, The Filming and Post-production of VR 360, Visual Effect Review, VR Production, AR Production, Virtual Studio Television Producing and VR Storytelling. Meanwhile, in order to enhance the creative ability of VR in NCTU (including Applied VR, Applied AR, Developing App, Production of Virtual Studio), the team has set up courses and encourages student to produce projects so as to attend domestic and worldwide competitions as well as holding achievement exhibitions. We hope that through the communication and the interaction between the talents of the cross-disciplinary, they could make better effects. By integrating students’ specialties and making the digital media results including words, audio, videos, animations upgrade to the level of theory and research, we consolidate the integration of new media as well as the research and development of digitalizing.

 

Main Equipment:

  • Personal computer 10 Mac Pro

 

 

Head-mounted Display 2 HTC VIVE (high level)

 

 

1 Oculus Rift (high level) 2 Gear VR (low level) 1 VR Eye Tracker

 

 

Camera
9 Gear 360 (low level)

 

 


1 GoPro Omni 360 Degree Panoramic Camera (high level)

 

 

●Other Professional Equipment

ZOOM H6 Digital Audio Tape Recorder Ultimatte HD-SDI Hardware Background Remover

 

 

 

      Reality Maker Space makes teaching no longer “virtual”
With the advancement of VR, AR and MR, NCTU-ICT Virtual Creating Team set up “Reality Maker Space” in College of Hakka Studies since March 2018. This space is a place for teachers and students to focus on creating in the trend of virtual reality, we provide an actual space for students to create “virtual”, and hope that students could be at the front end of the industry and create future.

Virtual Creating Team: to implement the spirit of practice

      Since 2017, NCTU has started to develop special, proactive and creative NCTU-ICT lessons, which emphasize on creation and creating learning energy and is opened to every undergraduate student. Among them, led by Department of Communication and Technology and worked with Institute of Applied Arts, Institute of Architecture, Higher Educational Resources of Openness and the industry, we together created a Virtual Creating Team and discuss about human virtual interaction. This team attempts to understand how human society takes the advantage of virtual techniques to improve human life, such as livelihood consumption, popular culture, health, environmental protection, education, gender equality, ethnic diversity, and democratic politics.

Microcredit Courses: using the least time to gain new skills

      Virtual Creating Team set up courses including microcredit courses and professional courses. The core concept of establishing the microcredit courses is to help students use the least time to explore a new field and also produce results. The microcredit courses are related to various issues including 3D Modeling, The Filming and Post-production of VR 360, Visual Effect Review, VR Production, AR Production, Virtual Studio Television Producing and VR Storytelling. Meanwhile, in order to enhance the creative ability of VR in NCTU (including Applied VR, Applied AR, Developing App, Production of Virtual Studio), the team has set up courses and encourages student to produce projects so as to attend domestic and worldwide competitions as well as holding achievement exhibitions. We hope that through the communication and the interaction between the talents of the cross-disciplinary, they could make better effects. By integrating students’ specialties and making the digital media results including words, audio, videos, animations upgrade to the level of theory and research, we consolidate the integration of new media as well as the research and development of digitalizing.

 

Main Equipment:

  • Personal computer 10 Mac Pro

 

 

Head-mounted Display 2 HTC VIVE (high level)

 

 

1 Oculus Rift (high level) 2 Gear VR (low level) 1 VR Eye Tracker

 

 

Camera
9 Gear 360 (low level)

 

 


1 GoPro Omni 360 Degree Panoramic Camera (high level)

 

 

●Other Professional Equipment

ZOOM H6 Digital Audio Tape Recorder Ultimatte HD-SDI Hardware Background Remover

 

 

 

Teaching Facilities

Digital Camera

         

Sony HXR-NX5N:The new HXR-NX5N camcorder isa new category of tapeless memory camcorder. Utilizing the revolutionary AVCHD format, this camcorder offers long duration, high quality recording for 11 hours non-stop on exclusive HXR-FMU128 flash memory cards. Students can use this device for the final-year production and advanced video-producing courses.

Sony PD-170:Sony PD170 is a 1/3-inch, 3CCD and 380,000-pixel camcorder. It is used for videotaping in both DVCAM and DV formats. This device is small, light and easy to carry.

Sony HVR-A1:Using a 297,000-pixel CMOS sensor, the Sony HVR-A1 is an extra-compact, full-HD camcorder suitable for professional users.

Equipments Product Names Number of Available items
Digital Camera Sony HXR-NX5N 5
Digital Camera Sony PD-170 10
Digital Camera Sony HVR-A1 9
Digital Camera Sony DCR-PC 1000 1

 Tripods & Appurtenances

Crane: The crane is used to lift or lower camera when filming.

Truck: A truck can move the camera easily and smoothly.

Equipments Product Names Number of Available items
Tripod Oxtrump DV-98 (specifically for NX5N) 5
Tripod Libec TH-650DV (specifically for PD-170) 9
Tripod Velbon CX 686 7
Tripod Sony VCT-D680RM 3
Stabilizer E-IMAGE 4
Monopod Manfrotto 2
Dolly Libec DL-2 (specifically forTH-650DV) 9
Dolly Oxtrump (specifically for DV-98) 5
Crane Oxtrump FS-9115、Oxtrump PRO-100GB 1
Truck VZ-CINETRAC 1

 Microphones & Appurtenances (attachments)

  

Equipments Product Names  Number of Available items
Portable recorder TASCAM 3
Portable recorder:PCM-D50 Sony 1
Cardioid mic Sennheiser MKH416 3
Artificial fur microphone windscreen Rode BLIMP 3
Graphite Boompole Cavision SGP-630-F 3

Digital Camera

  

Equipments Product Names  Number of Available items
Digital Camera Canon EOS 40D 4
Digital Camera Canon EOS 450D 6
Digital Camera Canon EOD-650D 3
Digital Camera Canon EOS-60D 2
Digital Camera Canon EOS-7D 1
Digital Camera EOS-5D MarkIII 1

 Camera lens & Appurtenances

Equipments Product Names  Number of Available items
Lens  EF 70-200MM 4
Lens  EF 70-300mm 1
Flashlight Canon SPEEDLITE 430EX 2

Editing software

Equipments Product Names  Number of Available items
Editing software Apple 1
Editing software Avid 1
Editing software Edius 1
Editing software Preminer 1
Audio software SmartSound 1

Software

Equipments Product Names Number of Available items
SmartSound Soundtrack software:SonicFire Pro Full authorization
Adobe Photoshop Extended CS6 Concurrent(English version) 40
Adobe Illustrator CS6 Concurrent(English version) 40
Adobe Flash Professional CS6 Concurrent(English version) 40
Adobe Premiere Pro CS6 Concurrent (English version) 40
Adobe Effects CS6 Concurrent(English version) 40
Adobe Audition CS6 Concurrent(English version) 40
iClone 3D Animation Software:iClone 5 PRO EDU Full authorization
iClone sD Animation Content Database:popVideo Converter 2 EDU Full authorization
iClone Subject Content Database:Expansion1~5 Full authorization

Multimedia Room

The multimedia room is stocked with the most popular editing equipment used in the industries, including Sony/J-30SDI Multi-Format VCR, Sony/HVR-M-35 VCR, AVID, EDIUS, PREIMERE, and FINAL CUT PRO. It provides a diverse and professional learning environment for students and allows them to transmit and edit files in multiple formats.

Digital Media Studio

The Digital Media Studio is equipped with 12 Windows-based computers as well as 4 i-Mac computers with OS X Lion System. Each i-Mac contains iPhoto, iMovie and Garageband. Beside, the Final Cutpro is also avaible in each i-Mac, which can facilitate the audio-vedio post production.

Virtual Studio

3D Virtual Video Studio Supported by the Council of Hakka Affairs Executive Yuan Taiwan, HsinChu County Government and NCTU, DCAT launched the 3D Virtual Studio in 2011. The studio is by far the best 3D production facility in all the mass communication university departments as well as in the video production industry Taiwan. With a sum of more than 40 million NT dollars investment, DCAT aims to help students implement their creative ideas into reality, not just theoretically but also practically.

  With the quick transformation of the media environment and production, there are some differences between traditional and current studios. And the biggest difference would be the high-tech involvements. For example, the virtual studios are always be utilized for producing high-cost Hollywood films and live news during the election. Therefore, in order to meet this trend, College of Hakka Studies of National Chaio Tung University decides to construct this virtual studio with the  financial support from the school, Council of Hakka Affairs and HsinChu County Government and it is by far the best facility among other universities in Taiwan, as well as video production industry.

  • Virtual Studio

  • Deputy control room

  • Conference room

  • Dressing room

  • Radio

Our Research Concentration

DCAT’s undergraduate program emphasizes on the student’s understanding and practice ability of integrated digital media. Based on the three cultivation goals of “literacy”, “theory” and “skill”, DCAT has two professional core curriculums in “media culture” and “communication technology”.Each field can connect and complement each other and is fulfilled by professional faculty through class design, research projects, teaching methods, etc.  

 

 

Media and Mass Communication

      Mass Communication is a filed which concern about how to improve the public communication and public welfare. It’s a popular research field since the communication studies has been developed. The example such as political communication and news industry research are two typical issues in this field. Even nowadays, on the one hand, mass communication has developed into focusing on diverse aspects from production and industry to service and audience. Issues such as environment and ethncity have also boomed in the near decades. On the other hand, with the communication technology innovation, audiences are not in the passive position but reverse into an active one and bring out the issues like civil journalism and digital journalism.

Media Industries Studies

Due to the considerable profitability, media industries have become an important part of the economic system. Besides, the production and distribution of media industries are so influential that can affect other kinds of industries. Therefore, the issues media industries focusing on are not only the organization of different media companies, the environment of policies and law are also the interests if this research field. Moreover, as the globalization has been ubiquitous, media industries are not just about the domestic development but also about the global conglomerates. The main topics in these fields put the emphasis on the research such as media economics, political media economics, news industry research, media policies and regulations, global media markets and industries, etc. Media industries is one of the important fields which combine society and economics. 

Audience and Popular Culture

      Audience and Popular Culture is talking about the roles that the audience play in the media and popular culture and the paradigm has been changed with its long history. In the early years, audiences are perceived as passive receptors or namely the dependent variables of the media effect research. However, in the recent years, the concepts of active audiences have been brought up in this field meaning audiences are capable of making their own decision and creating their own meaning. With the web 2.0 coming, audiences have transformed into the production position becoming “prosumer” instead. Audience studies has its own rich history and diversity including Use & Gratification, Interpretation, Fans, Audience as Commodities, Subcultures, Identities, etc. Since the social networking media and digital games have becoming popular around the world, the position and roles of audiences is still unstoppably changing which is still a popular issues to work on.

Interactive Science

Interactive Science emphasize on the interaction mediated by the communication technology, using the innovative research methods to conduct the interaction process and effects (e.g. User Experience and Behavior) and moreover to develop an interaction system or media with high usability. It’s an interdisciplinary research field combining communication studies, cognitive psychology, sociology, information science and design, creating a field considering human-human, human-media, human-environment and human-culture interaction relationships and analyzing and solving the impact between human and technology. Besides, equipped with state-of-the-art facilities, such as Communication and Cognition Laboratory, Virtual Studio and Digital Media Center, the interaction science has become the first and the best research field in Taiwan. 

Interactive Economics

 With the unstoppable Communication technology innovation, the media organization and communication process has been changed as well. The interactivity has become the new characteristics of every media and platform and therefore interactive economics has emerged as a new field for research. The interactivity economics which combines different knowledge background such as media economics, media management, and persuasive communication has become an emphasis of our research fields. Also with the synthesis with the theories and methodology of the “Interactivity Science,” the interactivity economics can talk about the communication process, distribution and consumption of the digital media.

Entertainment Technology

Based on the innovation and design of content and forms of the entertainment media, “entertainment technology” is a field emphasizing on the process and effect of entertainment technology. There are different levels to conduct research in this field, from psychological and physiological indicators to user/audience’s cognition, attitude and behavior; moreover, it can be apply to the whole society and culture. Nowadays, the entertainment technology focus on digital games (including PC, TV, Mobile phone, and somatosensory games), social-networking sites, mobile device, and 3D television and how these technologies affect children, adults and the elderly. Besides, the research outcome of entertainment technology can become useful knowledge to apply on health communication and education. The related knowledge backgrounds include media psychology, cognitive psychology .

History

        National Chiao Tung University had started to prepare for Department of Communication and Technology since 2003 and had started to enroll students since 2004. We have high ratio of teachers and students and school-working and lessons were all great. The whole department was in good atmosphere, and teachers and students were all very energetic, these features set up a great basis for the department. Afterward, our department developed stably and the amount of enrollment gradually increased. Since 2009, we have enrolled 40 freshmen every year, and the teachers increased from 6 to 13 in 2011. We remain the high ratio of teachers and students so as to keep the teaching and learning quality. Moreover, teachers, as well as students, performed well in either academic and practical aspects. We not only become an iconic department in the university but also gain lots of attention in the domestic communication-related industry.


        When first established, we were temporarily set up in Science Building 2 in Guangfu Campus; however, at the same time, we had already built a building owned by us in Liujia Campus. In summer of 2010, the building was completed and we moved in. We got much bigger space and better equipment, and, of course, teachers and students got greater resources. Especially thanks to the funding from the Hakka Affairs Council, we set up the most advanced equipment “3D Virtual Studio”, and we also integrated the resources we had and established the “Digital Media Center”. It not only upgrades the aspects of training and teaching relating to communication and technology, but also encourages us to become a better department.


        In order to make a progress and fully take advantage of the teaching and research resources, as well as to enhance our academic quality and ability, after few years of preparing, we started to enroll postgraduate students. Dating back to the year from 2010 to 2015, we worked with Institute of Communication Studies of College of Humanities and Social Sciences in NCTU, using the name of “Institute of Communication Studies Second Division” to enroll 12 students every year. Moreover, since 2013, we have worked with Institute of Applied Arts and set up “Communication Arts and Technology PhD program”, which annually enrolls 2 students. Our goal is to cultivate excellent researchers in the worldwide communication field.

 

Past Chair

  Office Term
Liang-Wen Kuo 2004.09-2007.07
Mei-Hua Lee 2007.08-2009.07
Liang-Wen Kuo 2009.08-2010.07
Chen-Chao Tao 2010.08-2012.07
Ti-Wei 2012.08-2013.07
Yupei-Chang 2013.08-2016.07
J. Sonia Huang 2016.08-2018.07
Ti-Wei 2018.08-