DCAT Serial Speech Lecture:Neuromarketing- Applying psychophysiology to testing new technology


Neuromarketing: Applying psychophysiology to testing new technology

Speaker: Associate Professor Byungho Park


Jan. 8 (Fri.) 12:10 p.m.-13:20 p.m.


HK206, College of NCTU

    This research talk will focus on introducing a recent study on financial consumers, with an emphasis on the research method used. A study conducted in November 2015 focused on how individuals with different appetitive/aversive system characteristics responded to different financial products (mutual funds). On top of self-report data, physiological responses from subjects were collected. Data from an ongoing analysis will be presented during this talk. Participants are encouraged to raise questions and provide comments during this talk.