Professor Byungho Park talk about Neuromarketing

Watching film is a widespread public leisure activity today.  Byungho Park used film technology as example, bring students lecture names “Neuromarketing: Applying psychophysiology to testing new technology”. He had worked in Samsung Corporation and National University of Singapore. Hence, he has abundant experience about industry-university cooperative.


Film technology and audience reflection

     CGV Corporation, a film company with very high market share, enthusiastic develops Screen X technology. Screen X version has particularly significant impact on violence, gore, and negative emotions. Although Screen X will increase the audience’s attention, but makes audience memory reduced.


Visit DCAT: The future and outlook

     Park kindly answered students’ questions in Q&A time. He said it was a pleasant experience, and also hopes that the future will have more opportunities for cooperation with DCAT.