Faculty & Staff

Visiting Professor

Chair Professor(2016-2017)

Office:HK202

Email:wei2@.sc.edu

 

Education

  • Ph.D. in Mass Communication, 1995, Indiana University, Bloomington, Ind., U.S.A.
  • M.A. in Journalism Studies, 1990, University of Wales, Cardiff, U.K.
  • B.A. in English literature and International Journalism 1984 & 1986, Shanghai International Studies University, Shanghai, China.

 

Experience

 【PROFESSIONAL MEDIA EXPERIENCES 】

  • Publisher of Wave, a bilingual biannual newsletter on journalism and communication research.
  • Columnist of “American Perspective” ,”Correspondence from America” in China’s two most influential newspapers, Beijing News and Southern Metropolis Daily, sine 2010; occasional op-ed contributor of China Daily (the US edition).
  • Board of Academic Advisors, Pam Media, a new media research and consulting firm based in Beijing, China, since 2010
  • Consultant, Intermedia, a media research firm based in Washington, D.C., 2004 to present
  • Consultant, Voice of America (Mandarin and Cantonese Service), 2008 to present
  • Consultant, Radio Free Asia (Mandarin Service), consultant of program evaluation, since 2008
  • Consultant, Ogilvy & Mather, Beijing, China, 2005
  • Consultant, Horizon Research Group Inc., a leading marketing research and media consulting firm, Beijing, China, 2002
  • Consultant, Dentsu Advertising Agency, Tokyo, Japan, 1998-1999
  • Consultant, Institute for Marketing Information (IMI), a consumer behavior research firm, Beijing, China, 1996-1998
  • Consultant, Kowloon Motor Bus (KMB), Hong Kong, 1998
    Reporter and Producer, China Central Television (English Service), Beijing, China, 1986-1988

【EMPLOYMENT HISTORY 】

  • Gonzales Brothers Professor of Journalism, University of South Carolina, School of Journalism and Mass Communications, since August 16, 2010, the first Chinese American communication scholar who received a named endowment
  • Full Professor (Tenured), University of South Carolina, School of Journalism and Mass Communications, since January 1, 2009
  • Associate Professor (Tenured), 2003 to 2008, School of Journalism and Mass Communications, University of South Carolina
  • Assistant Professor, 2001 to 2002, College of Journalism and Mass Communications, University of South Carolina
  • Assistant Professor, 1995 to 2000, School of Journalism and Communication, Chinese University of Hong Kong
  • Lecturer, 1994, School of Journalism, Indiana University
  • Associate Instructor, 1991 to 1993, Indiana University, School of Journalism

 

Expertise

  • Research design and methods (primarily quantitative) and SPSS/AMOS Advertising and public relations (principles, research, campaigns, management, and international)
  • Communication technologies, new media and society (theory, research methods, wireless Internet and mobile communication)

 

 

Publications, Projects and Honors

【ADMINISTRATIVE APPOINTMENTS 】

  • Advertising/Public Relations Sequence Head, School of Journalism & Mass Communications, University of South Carolina, 2005-2011; I was responsible for managing a sequence of about 20 faculty members, including leadership in curriculum matters, student services, course scheduling, and hiring of adjuncts.
  • Assistant Director of Research, College of Journalism & Mass Communications, University of South Carolina, 2002-2007; I was charged with assisting the dean in coordinating grant applications inside and outside the University, and mentoring junior faculty members.

【HONORARY APPOINTMENTS】

  • Oxford Academic Fellow, Oxford Institute of the Internet, Oxford University, Spring 2015
  • Isaac Manasseh Meyer Fellowship, National University of Singapore, January 2015
  • Honorary Research Fellow, Xian Jiaotong University, China. July 2015
  • Senior Visiting Professor, Tsinghua University, China, May 2015
  • Distinguished Guest professor, Tianjin Normal University, School of Journalism and Communication Tianjin, China, 2014
  • Distinguished Oversea Academic, The Ministry of Education of China, 2013-2015
  • Chang Jiang Scholar, The Ministry of Education of China, the 5th awardee in the filed of mass communication, 2010-2013
  • Chang Jiang Guest Professor, School of Media & Design, Shanghai Jiao Tong University, Shanghai, China, 2009-2013
  • Senior Fellow, Wee Kim Wee School of Communication & Information, Nanyang Technological University, Singapore, 2007-2008
  • Guest professor, SPACE, Hong Kong University, Hong Kong, 2009-2011
  • Guest Professor, College of Advertising, The Communication University of China, Beijing, China, since July 2005
  • Guest Professor, School of Cultural and Creative Communication, Communication College of Zhejiang, China, since June 2017
  • Guest Professor, School of Journalism and Communication, Henan University, China, since July 2007

【TEACHING AND ADVISING (TEACHING INTERESTS) 】

  • Research design and methods (primarily quantitative) and SPSS/AMOS
  • Advertising and public relations (principles, research, campaigns, management, and international)
  • Communication technologies, new media and society (theory, research methods, wireless Internet and mobile communication

【CURRICULUM DEVELOPMENT AND COURSES TAUGHT 】

Courses taught at the University of South Carolina

  • JOUR 304: Mass Communications Research (a required course for all majors and minors)
  • JOUR 368: Principles of Advertising (a required core course for ad and pr majors)
  • JOUR 545: Advertising Campaigns (a required core course for ad majors)
  • JOUR 547: Independent Studies
  • JOUR 701 Research Methods in Mass Communication (a required course for MA & MMC students)
  • JOUR 740: New Technology and Mass Media (graduate)
  • JOUR 762: Current Issues in Media Management (a course for MMC students)
  • JOUR 790: Survey Methodology
  • JOUR 801: Communications Research Design (a required course for doctoral students)
  • JOUR 807: Advanced Data Analysis in Comm Research (a required course for doctoral students)
  • JOUR 809: Communication Research Projects (independent studies)
  • JOUR 899: Dissertation Preparation (graduate)

Courses taught at Nanyang Technological University

  • MMC A6904: Convergent New Media: Opportunities and challenges (graduate)
  • MMC A6311: Advanced Communication Research (graduate)
  • CS 334: Integrated Communication Campaigns

Courses taught at Chinese University of Hong Kong

  • COM 2810: Fundamentals in Public Relations (required core course for all majors in journalism)
  • COM 2820: Creative Principles of Advertising (required core course for all majors in journalism)
  • COM 2430: Media Functions and Management
  • COM 2830: Advertising Management
  • COM 3110: Statistics for Communication Studies (required course for all majors in journalism)
  • COM 3830: Advertising Research
  • COM 4000: Senior Graduation Project (Independent Studies)
  • COM 5510: Media Management (a required course for M.SC students)
  • COM 6000: Thesis/Graduation Project (graduate) 

【TEACHING AWARDS 】

  • Citation as Teacher Who Made a Difference, Vice President for Student & Alumni Services,University of South Carolina, 2002-2005 
  • Nominee for Golden Key Faculty Award for Creative Integration of Research and Undergraduate
  • Teaching, University of South Carolina, 2003

【GRADUATE ADVISING】

Ph.D. Dissertations chaired at University of South Carolina

  • Wan Chi Leung, Journalism & Mass Communications, Ph.D. dissertation proposal to be defended in fall 2014, expect to complete in summer 2015Mel Slater, Journalism & Mass Communications, Ph.D. dissertation proposal title: Use of social media in crisis communication campaigns
  • Proposal defended in spring 2013, expect to complete in fall 2014Julia, Hokyung Kim, Journalism & Mass Communications, PH.D. Dissertation title: Effects of avatar in second life on risk-taking behaviorExpected to complete in spring 2014Anthony Palmer, Journalism & Mass Communications. Ph.D. dissertation title: A framing analysis of Obama in political cartoonsCompleted in November 2011
  • Julie, seoyoon Choi, Journalism & Mass Communications, Ph.D., Dissertating title: Adoption of mobile Video services: exploring the role of attachmentCompleted in winter 2010
  • Liu, Hui, Journalism & Mass Communications, Ph.D. Dissertation title: Modeling the effects of entertainment media use on individuals’ materialistic values and status consumption among the American college studentsCompleted in August 2008
  • Jiang, Jing, Journalism & Mass Communications., Ph.D., Dissertation title: The role of culture in online organization-publics relationship building: Comparing design and content of corporate Web sites in the United States and ChinaCompleted in June 2006

Ph.D. Committees chaired at University of South Carolina

  • Wan Chi Leung, Journalism & Mass Communications, Ph.D., she passed her comprehensive exams, and dissertation proposal defense, fall 2014
  • Mel Slate, Journalism & Mass Communications, Ph.D., he has successfully passed comprehensive exams, and dissertation proposal defense, spring 2013
  • Anthony Palmer, Journalism & Mass Communications, Ph.D., he has successfully passed comprehensive exams and dissertation defense, 2010-2011
  • Hokyung Kim, Journalism & Mass Communications, PH.D., she successfully passed comprehensive exams and dissertation proposal defense, 2006-2009
  • Seoyoon Choi, Journalism & Mass Communications, Ph.D., she has successfully passed comprehensive exams and dissertation proposal defense 2006-2008
  • Jiang Jing, Journalism & Mass Communications, Ph.D., she has successfully passed comprehensive exams and dissertation proposal defense, 2003-2005

Members of graduate committees at University of South Carolina

  • Jack Karlis.Journalism and Mass communications. Ph.D. 2011-13
  • Bret Borton, Journalism and Mass communications. Ph.D. 2012-13
  • Lisa Leudeman. Journalism and Mass communications. Ph.D. completed in spring 2011
  • Yang-Hwan Lee. Journalism and Mass Communications. Ph.D. Completed in August 2008
  • Shih-Hung Peng. Political Science. Ph.D. Completed in August 2008
  • Chris Roberts. Journalism and Mass Communications. Ph.D. 2005-2007
  • Tim Brown. Journalism and Mass Communications. Ph.D. 2004-2005
  • Daechun An. Journalism and Mass Communications. Ph.D. 2002-2003
  • Mary Kathryn Craft. Journalism and Mass Communications. M.A. 2005-2006
  • Xiaopei Zhang. Department of Political Science. M.A. 2003-2004
  •  

Theses and committees chaired at Chinese University of Hong Kong

  • Vicky Ng Wing Kei. Journalism and Communication. M.Ph. 2000-2001
  • Yan Jing. Journalism and Communication. M.Ph. 1999-2001
  • Hua Wei. Journalism and Communication. M.Ph. 1999-2001
  • Victor Leung Mau Ho. Journalism and Communication. M.Ph. 1996
  • Amy Yam Wai Mei. Journalism and Communication M.SC. 1999
  • Teresa Wong Mei Lin. Journalism and Communication M.SC. 1999

Members on graduate committees at Chinese University of Hong Kong

  • Xu Kai. Journalism and Communication. M.Ph. 2000
  • Natalie Fung. Journalism and Communication. M.Ph. 1997
  • Pok Fok Cheng. Journalism and Communication. M.Ph. 1997
  • Lee Wai Yi. Journalism and Communication. M.SC. 2001
  • Lai Kay Yee. Journalism and Communication. M.SC. 2000

External Dissertation Examiner

  • External Dissertation Examiner, Ph.D. dissertation: The Digital College Community: A Study of Adult Learners’ Adoption and Use of Digital Communication Technologies, Fielding Graduate University, 2011-2012
  • External Dissertation Examiner, Ph.D. dissertation: Internet Development in Rural China. School of Communication & Information, Nanyang Technological University, Singapore, 2007
  • External Dissertation Examiner, Ph.D. dissertation: R.O.C: Republic of China or Republic of Confusion: A New Dimension of ‘the’ Taiwanese Identity. Center for International Communication, Macquarie University, Sydney, Australia, 2005
  • External Thesis Examiner, M.Ph. thesis: Involvement strategies from USA and mainland Chinese web ads. Department of Chinese and Bilingual Studies, Hong Kong Polytechnic University, 2005-2006
  • External Dissertation Examiner, Ph.D. dissertation: A Study on the Formation Process of Opinion Leadership in the Diffusion of Information Technology Innovation. Faculty of Business Administration, National University of Singapore, 2000
  •  

【RESEARCH 】

RESEARCH INTERESTS AND EXPERTISE AREAS OF RESEARCH

My research interests focus on the processes of mass communication and effects of media messages in various contexts (political, social, promotional, health and risk) that involve a wide range of media channels and devices (traditional and emerging). Research that I have conducted includes media use and political participation, information-processing strategies and news learning effects, third-person effects of election polls and political attack ads, hostile media effect, uses and gratifications of new media, media messages as cultural values, media institutions and journalistic practices in Greater China. I’ve used both quantitative and qualitative research methods in my 18-year career as a mass communication scholar since 1995, such as surveys experiments, content analysis, focus groups, and long interviews.

【Refereed Publications 】

Books

  • Wei, R. (2017). Mobile media, political participation, and civic activism in Asia: Private chat to public communication. London and Singapore: Springer (contracted).
  • Wei, R. (2016). Refining milestone mass communications theories for the 21st Century. New York: Routledge
  • Wei, R., Lo, V. & Zhou, S. (2016). Media effects and social change: A cognitive approach. Beijing: People’s University Press.
  • Lo, V., Chan, J., Pan, Z., So, C., Chen, H., Lee, C., & Wei, R. (2004). The Chinese journalist in the mainland, Hong Kong and Taiwan in transition. Taipei, Taiwan: The Grand Rapids Press. 

Book chapters and proceedings

  • Wei, R., & Xu, L. “New Media and Politics.” In Oxford Research Encyclopedia of Communication. New York: Oxford University Press (forthcoming)
  • Wei, R. & Lo. V. (2015). “The third-person effect and political communication.” In Gianpietro Mazzolen (Ed.) The International Encyclopedia of Political Communication. London, Blackwell.
  • Wei, R., & Borton, B. (2014). “A review of theories of relationships between playing violent video games (on line or not) and the acceptance of violence or antisocial behavior in society” (552-572). In Robert Footner & Mark Fackler (Eds.) International Handbook of Media and Mass Communication Theory. London, Blackwell.
  • Wei, R. (2014). “New media and international advertising”(pp. 161-183). In Hong Cheng (Ed.) International handbook of International advertising research. London, Blackwell.
  • Lo, V., Wei, R., So, C., & Zhang, G. (2013). The influence of third-person effect on support for restrictions of Internet pornography among college students in Shanghai and Hong Kong (pp. 191-204). In F. Lee et al. (Eds.), Frontiers in New Media Research. London: Routledge.
  • Wei, R., & Zhao, Z. (2009). Digital cable TV networks: Convergent technologies, value-added services and business strategies. In I. Lee (Ed.), Handbook of research on telecommunications planning and management for business (pp. 542-556). Hershey, PA: IGI Publishing.
  • Wei, R. (2009). The Influence of mobile phone advertising on dependency: A cross-cultural study of mobile phone use between American and Chinese youth. In G. Golan, W. Wanta & T. Johnson (Eds.), International Media Communication in a Global Age (401-421). NY: Rutledge.
  • Wei, R., & Jiang, J. (2009). New media advertising and its social impact in China. In H. Cheng & K. Chan (Eds.), Advertising and Chinese Society (pp. 245-263). Copenhagen: Copenhagen Business School Press.
  • Wei, R. & Zhou, S. (2009). Effects of cultural congruency in creative strategy and execution. In the proceedings of the 5th Asia-Pacific Conference (American Academy of Advertising).
  • Wei, R. (2008). Adoption of Wi-Fi technologies and creation of virtual workplaces. In P. Zemliansky & K. S. Amant (Eds.), Handbook of research on virtual workplaces and the new nature of business practices (pp. 395-407). Hershey, PA: IGI Publishing.
  • Wei, R. (2007). New technology and the Internet research. In S. Lu & J. Hong (Eds.). Xifang Dazhong Chuanbo Yanjiu lilun Pingjian (Frontiers and critiques of mass communication research in the west) (pp. 296-322). Beijing, China: Remin University Press.
  • Wei, R., & Jiang, J. (2007). Emerging equality but enduring stereotypes: A comparison of gender role portrayals in American and Chinese cell phone ads. In Proceedings of the 4th Asia-Pacific Conference of the American Academy of Advertising, 1-12.
  • Wei, R., & Lo, V. (2003). Expectancy-value and perceived attributes of Internet shopping as determinants of online shopping and non-shopping behaviors. In Proceedings of the 2ndAsia-Pacific Conference of the American Academy of Advertising, 18-23.
  • Wei, R. (2000). Mainland Chinese news in Taiwan’s press: The interplay of press ideology, organizational strategies, and news structure. In C.C. Lee (Ed.), Power, money, and media: Communication patterns and bureaucratic control in cultural China (pp. 337-365). Evanston, IL: Northwestern University Press.
  • Wei, R. (2000). China’s television in the era of marketisation. In M. Richards & D. French (Eds.), Television in contemporary Asia (pp. 325-346). London: Sage.
  • Wei, R. (1998). Press developments in Taiwan and the changing coverage of the Taiwan-China relationship. In B. T. McIntyre (Ed.), Mass media in the Asian Pacific (pp. 60-71). U.K.: Multilingual Matters Ltd.

Journal articles

  • Campbell, K., Wei, R., Leung, W., & Mikashavidze, M. (2016). It’s the leadership, stupid, not the economy: A framing study of newspaper endorsements in the 2012 presidential election. Newspaper Research Journal (accepted on August 29, 2014).
  • Wei, R., & Lo, V. (2015). News on the move: Predictors of mobile news consumption and engagement among Chinese mobile phone users. Electronic News, 9(3), 177-194.
  • Wei, R., Lo, V., & Chang, C. (2015). Endorsements move students to choose candidates Newspaper Research Journal, 36(4), 482-494.
  • Lo, V., Wei, R., Lu, H., & Hou, S. (2015). Perceived issue importance, information-processing and third-person effect of news about the imported U.S. beef controversy in Taiwan. International Journal of Public Opinion Research, 27(3), 341-360.
  • Wei, R., Lo, V., Lu, H., & Hou, S. (2015). Examining multiple behavioral effects of third-person perception: Evidence from the news about Fukushima nuclear crisis in Taiwan. Chinese Journal of Communication. 8(1), 95-111.
  • Wei, R., & Jiang, J. (2015). The image of China in western press in 2013: An agenda-setting study. Chinese Journal of Journalism & Communication, 37(2), 142-167.
  • Wei, R., & Huang, G. (2015). The current status of media convergence in Europe and the U.S.:A critique of emerging models. Journal of Central China Normal University (Social Sciences & Humanities), 54(6), 1-8.
  • Wei, R. (2015). New media research at a crossroads: Predicaments and solutions. Communication & Society, 31(1), 233-252.
  • Chen, K. Lo, V.,Wei, Xu, H., & Zhang, G. (2014). A comparative study of the relationship between mobile phone use and social capital among college students in Shanghai and Taipei. International Journal of Journalism & Mass Communication, 1(1), 2-9.
  • Chang, C., Wei, R., & Lo, V. (2014). Ambivalent Versus univalent voters: Perceived media influences and third-person perceptions. Media Psychology, 17(4), 420-450.
  • Wen, N., Hao, X., Wei, R. (2014). A framing analysis of China image in polling news in the global media. Communication & Society, 30(4), 71-95.
  • Liu, S., Liu, X., Wei, R. (2014). Maintaining social connectedness in a fast-changing world: Examining the effects of mobile phone uses on loneliness among teens in Tibet. Mobile Media & Communication, 2(3), 318-334.
  • Haught, M., Wei, R., Zhang., J., & Yang, X. Understanding the psychology of mobile phone use and mobile shopping of the 1990s Cohort in China: A lifestyle approach. International Journal of Online Marketing, 4(3), 74-90.
  • Wei, R., Lo, V., Xu, G., Chen, K., & Zhang, G. (2014). Predicting mobile news use among college students: The role of press freedom in four Asian cities. New Media & Society, 16(4), 638-655.
  • Wei, R. (2014). Texting, tweeting, and talking: Effects of smartphone use on civic discourse engagement in China. Mobile Media & Communication 2(1), 3-19.
  • Wei, R., & Lo, V. (2013). Perceived poll bias and inference of biased poll impact in the 2010 U.S. midterm elections: Media performance in the eyes of the beholder. The Open Communication Journal 7, 1-9.
  • Wei, R., & Golan, G. (2013). Political advertising on social media in the 2012 presidential election: Exploring the perceptual and behavioral components of the third-person effect. Electronic News, 7(4), 223-242.
  • Wei, R., & Lo, V. (2013). Examining sexting’s effect among adolescent mobile phone users. International Journal of Mobile Communications. 11(2), 176-193.
  • Wei. R. (2013). Mobile media: Coming of age with a big splash. Mobile Media & Communication, 1(1), 50-57.Jiang, J. & Wei, R. (2013). Power distance and online organization-public relationship building: A comparative analysis of U.S. and Chinese corporate websites. Chinese Journal of Communication, 6(1) 81-102.
  • Lo, V., Wei, R., & Su, H. (2012). Self-efficacy, information-processing strategies and acquisition of knowledge in a global pandemic. Asian Journal of Communication, 9(3), 1-14.
  • Jiang, J., & Wei, R. (2012). Influences of culture and market convergence on the international advertising strategies of multinational corporations in North America, Europe and Asia. International Marketing Review, 29 (6), 597–622.
  • Wei, R., Chia, S., & Lo, V. (2011). Influences of the third-person effect and hostile media perception on voter attitudes toward polls in the 2008 U.S. presidential election. International Journal of Public Opinion Research, 23(2), 169-190.
  • Wei, R., Lo, V., & Lu, H. (2011). Examining the perceptual gap and behavioral intention in the perceived effects of polling news in the 2008 Taiwan presidential election. Communication Research, 38(2), 206-277.
  • Wei, R., Lo, V., & Lu, H. (2010). The third-person effect of tainted food product recall news: Examining the role of credibility, attention and elaboration for college students in Taiwan. Journalism & Mass Communication Quarterly, 87(3/4), 598-614.
  • Lo, V., & Wei, R. (2010). New media and political communication in Asia: A critical assessment of research on media and politics, 1988-2008. Asian Journal of Communication, 20(2), 264-275.
  • Lo, V., Wei, R., & Wu, H. (2010). Examining the first, second and third person effects of Internet pornography on Taiwanese adolescents: Implications for the restriction of pornography. Asian Journal of Communication, 20(1), 90-103.
  • Wei, R., & Hao, X. (2010). Effects of government regulations on spam: Lessons from Singapore in regulating mobile advertising. Asian Communication Research, 7(3), 77-101.
  • Wei, R. (2009). The state of new media technology research in China: A review and critique. Asian Journal of Communication, 19(1), 115-126.
  • Wei, R., Hao, X., & Pan, J. (2009). Examining user behavioral response to SMS ads: Implications for the evolution of the mobile phone as a bona-fide medium. Telematics & Informatics, 27, 32-41.
  • Wei, R., Lo, V., & Lu, H. (2008). Third-person effects of health news: Exposure, third-person effects and behavioral intentions. American Behavioral Scientist, 52(2), 261-277.
  • Wei, R., & Lo, V. (2008). News media use and knowledge about the 2006 U.S. midterms elections: Why exposure matters in voter learning. International Journal of Public Opinion Research, 20(3), 347-362.
  • Wei, R. (2008). Motivations for use of the cell phone for mass communications and entertainment. Telematics & Informatics: An International Journal on Telecommunications & Information Technology, 25(1), 36-46.
  • Lo, V., & Wei, R. (2008). Ethical risk perception of freebies and effects on journalists’ ethical reasoning. Chinese Journal of Communication, 1(1), 25-37.
  • Wei, R., Lo, V., & Lu, H. (2007). Reconsidering the relationship between the third-person perception and optimistic bias. Communication Research, 34(6), 665-684.
  • Wei, R. (2007). The effects of playing violent videogames on Chinese adolescents. Cyberpsychology & Behavior, 10(3), 371-380.
  • Wei, R. (2007). The high-tech cell phone as self phone: Social identity and goal attainment in individual cell phone dependency. Asian Communication Research, 3(1), 5-24.
  • Wei, R., & Lo, V. (2007). Third-person effects of political attack ads in the 2004 presidential election. Media Psychology, 9(2), 367-388.
  • Wei, R. (2006). Lifestyles and new media: Adoption and use of wireless communication technology in China. New Media & Society, 8(6), 991-1008.
  • Lo, V., & Wei, R. (2006). Perceptual differences in assessing the harms of patronizing adult entertainment clubs. International Journal of Public Opinion Research, 18(4), 474-487.
  • Wei, R. (2006). Wi-Fi powered WLAN: When built, who will use it? Journal of Computer Mediated Communication, 12(1), 1-21.
  • Wei, R., & Lo, V. (2006). Staying connected while on the move: Cell phone use and social connectedness. New Media & Society, 8(1), 53-77.
  • Lo, V., & Wei, R. (2005). Exposure to Internet pornography and Taiwanese adolescents’ sexual attitudes and behavior. Journal of Broadcasting & Electronic Media, 49(2), 221-237.
  • Wei, R., & Jiang, J. (2005). Exploring culture’s influence on standardization dynamics of creative strategy and execution in international advertising, Journalism & Mass Communication Quarterly, 82(4), 838-856.
  • Wei, R. (2002). Embracing advertising: The Chinese consumers show a new attitude in the 1990s. Asian Journal of Communication, 12(1), 58-76.
  • Lo, V., & Wei, R. (2002). Third-person effect, gender and pornography on the Internet. Journal of Broadcasting and Electronic Media, 46(1), 13-33.
  • Lo, V., Wei, R., Chan, J., & Pan, Z. (2002). Job satisfaction of Chinese journalists in Mainland China, Hong Kong and Taiwan. Dalu Yanjiu (Mainland China Studies), 45(1), 1-18.
  • Leung, L., & Wei, R. (2000). More than just talk on the move: A use-and-gratification study of the cellular phone. Journalism & Mass Communication Quarterly, 77(2), 308-320.
  • Wei, R., & Pan, Z. (1999). Mass media and consumerist values in the People’s Republic of China. International Journal of Public Opinion Research, 11(1), 75-96.
  • Wei, R. (1999). Uneven global development of the Internet: A cross-national study. World Communication, 28(4), 88-101.
  • Wei, R., & Leung, L. (1999). Blurring private and public behavior in public places: Policy challenges in the use and improper use of the cell phone. Telematics & Informatics, 16(1-2), 11-26.
  • Leung, L., & Wei, R. (1999). Seeking news via the pager: A value-expectancy study. Journal of Broadcasting & Electronic Media, 43(3), 299-315.
  • Leung, L., & Wei, R. (1999). Who are the mobile phone have-nots? Influences and consequences. New Media & Society, 1(2), 209-226.
  • Wei, R., & Leung, L. (1998). Owning and using new media technology as predictors of quality of life. Telematics & Informatics, 15(4), 237-251.
  • Wei, R., & Leung, L. (1998). A cross-societal study of the role of mass media in political socialization in China and Taiwan. International Communication Gazette, 60(5), 377-393.
  • Huang, Y., & Wei, R. (1998). From ‘mouthpiece’ to party-run enterprises: The evolution of Chinese television from 1958 to 1998. Dongya Jikan (East Asia Quarterly), 29(3), 76-92.
  • Leung, L., & Wei, R. (1998). The gratification of pager use: Fashion, sociability, entertainment, and fashion and status. Telematics & Informatics: An International Journal on Telecommunications & Information Technology, 15(4), 253-264.
  • Leung, L., & Wei, R. (1998). Factors influencing the adoption of interactive TV in Hong Kong: Implications for advertising. Asian Journal of Communication, 8(2), 124-147.
  • McIntyre, B., & Wei, R. (1998). Value changes in Chinese ads: A longitudinal study 1979-1995. Asian Journal of Communication, 8(2), 18-40.
  • Pan, Z., & Wei, R. (1997). After the diversity of media content: Cultural value changes in post-Mao China with evidence from two empirical studies. Xinwen Yu Chuanbo Yanjiu (Journalism & Communication Research), 4, 38-51.
  • Wei, R. (1997). Coping with the challenge of a changing market: Strategies from Taiwan’s press. International Communication Gazette, 58(2), 117-129.
  • Wei, R. (1997). The impacts of Chinese People’s life styles on their attitudes toward advertising. Guanggao Xue Yanjiu (Journal of Advertising Research), 9, 33-50.
  • Wei, R. (1997). Advertising in Mainland China: Developments and impact on the news media. Dongya Jikan (East Asia Quarterly), 28(2), 134-155.
  • Wei, R. (1993). Earthquake prediction: Did the news media make a difference? Mass Comm Review, 20(1 & 2), 111-121.

【 NON-REFEREED SCHOLARLY PUBLICATIONS 】

Book chapters and proceedings

  • Wei, R. (2008). The convergent mobile telephone: An emerging bridging medium. Expert Commentary in A. C. Harper & R.V. Buress (Eds.), Mobile telephones: Networks, applications and performance (pp. 3-7). Hauppauge, NY: Nova Science Publishers Inc.
  • Wei, R. (2008). New technology research. In D. Sloan & S. Zhou (Eds.), Research methods in communications (pp. 389-405). Northport, AL: Vision Press.
  • Wei, R., & Lee, Y. (2008). Telephony (pp. 245-270). In A. Grant & J. Meadows (Eds.) Technology update and fundamentals (11th Edition). Boston, MA: Focal Press.
  • Wei, R. (2006). Wireless telephony (pp. 311-324). In A. Grant & J. Meadows (Eds.) Technology update (10th Edition). Boston, MA: Focal Press.
  • Wei, R. (2000). Guangguo Jichu (Fundamentals of advertising: An introduction). Text for the Open University of Hong Kong, Hong Kong.
  • Wei, R. (1999). The diffusion of new media in Mainland China and government policies towards new media technologies. In Proceedings of New Media Technology and Cross-strait Mass Communications, Taiwan, National Chiao-Tung University, 1-20.
  • Wei, R. (1996). The coverage of Cross-strait Relations in the post-martial law press of Taiwan. In X. Huang (Ed.) Taiwan revisited: Politics, society, economy and the cross-strait relations (pp. 123-141). Hong Kong: Social Sciences Services Press.

Journal articles

  • Wei, R. (2016). Journal Work as Community Service for the Common Good and Academic Citizenship, Mass Communication and Society, 19:1, 1-6, DOI: 10.1080/15205436.2016.1114824
  • Wei, R. (2015). Increasing the Journal’s Impact in the Age of Big Data Analytics, Mass Communication and Society, 18:1, 1-3, DOI: 10.1080/15205436.2015.997274
  • Wei, R. (2014). Extending the deep legacy of our field’s top scholars. Mass Communication & Society, 17(6), 777-780.Wei, R. (2014). Milestones define a field. Mass Communication & Society, 17(4), 451-453.
  • Wei, R. (2014). Mass Communication and Society (2014): Editor’s note: My goals for the journal, Mass Communication and Society, 1-2, DOI: 10.1080/15205436.2013.875807
  • Wei, R., Lo, V., & Wu, H. (2010). Examining the effects of interactivity with Internet pornography on adolescents’ sexual attitudes. China Media Research, 6(3), 66-75.
  • Wei, R. & Zhou, S. (2010). Effects of message sensation value in bird flu TV stories on audience arousal and perception of story quality. China Media Research, 6(2), 1-7.
  • Wei, R. (2009). New media in China: Developments and impact (an editorial commentary). Media Asia, 35(3), 134.
  • Wei, R., & Leung, L. (1999). The growth of news media and political communication in China and Taiwan in the early 1990s: A comparative study. Media Asia, 26(2), 71-81; 92-94.
  • Wei, R., & Leung, L. (1998). The transformation of public space: Results of a survey on mobile phone uses. Media Digest, 11, 14-15.
  • Wei, R., & Xing, R. (1998). Five lifestyles in China. Modern Advertising, 1, 62.
  • Wei, R., & Leung, L. (1997). The pager emerges as a mass medium. Media Digest, 7, 14-15.
  • Wei, R. (1996). Press developments in Taiwan. Media Digest, 4, 8-10.
  • Wei, R. (1996). Advertising in China: Its interaction with the news media. Media Digest, 11, 14-15.

Writings for the Press (incomplete) 

  • Wei, R. (October 28, 2014). The image of Shanghai and China in the Western media, Shanghai Jiefang Daily.
  • Wei, R. (2013, February 3). Media in the Gun Control Controversy. Nanfang Metropolis Daily (weekend edition), p. AT23.
  • Wei, R. (2013, March 3). Celebrating Chinese New Year in America. Nanfang Metropolis Daily (weekend edition), p. AT23.
  • Wei, R. (2012, December 23). News media and the 2012 U.S. Presidential Election. Nanfang Metropolis Daily (weekend edition), p. AT23.
  • Wei, R. (2011, May 21). Reporting of Ben Laden’s death in U.S. media. New Beijing Daily, B07.
  • Wei, R. (2011, May 15). New media’s role in disseminating news of Ben Laden’s death. Nanfang Metropolis Daily, AA30.
  • Wei, R. (2011, April 24). New media and America’s public broadcasting. Nanfang Metropolis Daily, AA30.
  • Wei, R. (2011, March 13). Credibility and the future of American journalism. Nanfang Metropolis Daily, AA30.
  • Wei, R. (2011, February 13). Objectivity in the eyes of the behold. Nanfang Metropolis Daily, AA30.
  • Wei, R. (2011, January 23). Transparency: The new mantra in American journalism. Nanfang Metropolis Daily, AA30.
  • Wei, R. (2010, November 28). The end of objectivity in American journalism? Nanfang Metropolis Daily, AA30.
  • Wei, R. (2010, November 11). The power of soft money in the 2010 U.S. midterm elections. Nanfang Metropolis Daily, A47.
  • Wei, R. (2010, January 13). Talk show culture in the United States. Lianhe Zaobao, p. 19
  • Wei, R. (2010, January 21). The predicament of U.S. media. Lianhe Zaobao, p. 19
  • Wei, R. (1999, August 10). The displacing effect of the Internet on Mass Media. Hong Kong Economic Journal, p. 22.
  • Wei, R. (1996, October 22). The return of advertising to reformist China: Issues and prospects. China Times, p. 9.

REFEREED CONFERENCE PAPERS AND PRESENTATIONS

  • Wei, R., Lo, V., Lu, H., & Hou, C. (2014, September 5-6). “Perceived effects of protest news, social media engagement and participation in student-led protest over the China trade pact in Taiwan.” Paper presented at the conference on “Complex Evolutions: Media and Democratization in Contemporary Asia, ”Taiwan Studies Programme Annual Conference, St. Antony’s College, Oxford University, England.
  • Liu, X., Liu, X., & Wei, R. (2013, November 21-24). “Bringing Social Ties into an Isolated World: Examining the Use and Effects of Cell Phone Uses on Loneliness among Tibetan Teens.” Paper accepted for presentation at the annual (National Communication Association) NCA Conference in Washington, DC.
  • Wei, R., Lo, V., & Chang, C. (2013, August 8-11). “If it’s credible, it affects me and how I vote: Examining the Behavioral Consequences of the First-person Effect of Newspaper Endorsements in the 2012 Presidential Election.” Paper presented at the annual Association for Education in Journalism & Mass Communication (AEJMC) Conference in Washington, DC.
  • Wei, R., & Golan, G. (2013, August 8-11). “Political Advertising on Social Media in the 2012 Presidential Election: Exploring the Perceptual and Behavioral Components of the Third-person Effect.” Paper presented at the annual Association for Education in Journalism & Mass Communication (AEJMC) Conference in Washington, DC.
  • Chang, C., Wei, R., & Lo, V. (2013, August 8-11). “Divided Versus Polarized Voters: Media Influences and Third-Person Perceptions.” Paper presented at the annual Association for Education in Journalism & Mass Communication (AEJMC) Conference in Washington, DC.
  • Campbell, K., Wei, R., Leung, W. (2013, August 8-11). “It’s leadership, stupid. A framing analysis of newspaper endorsements in the 2012 presidential election.” Paper presented at the annual Association for Education in Journalism & Mass Communication (AEJMC) Conference in Washington, DC.
  • Wei, R., Haught, M., Yang, X, & Zhang, J. (2013, June 17-21). “Understanding the psychology of mobile shopping of the Millennial Generation in China: A lifestyle approach.” Paper presented at the 2013 International Communication Association (ICA) annual conference, London, England.
  • Lin, C., Wei, R., & Lo, V. (2013, June 17-21). “The Effects of Perceived Media Dependence and Presumed Media Influence on College Students’ Responses to the Swine Flu.” Paper presented at the 2013 International Communication Association (ICA) annual conference, London, Engla