系所成員

專任教師

助理教授

分機:58662

研究室:HK234

信箱 : mwyu@nctu.edu.tw

學歷

  • 國立政治大學心理系博士
  • 國立交通大學傳播研究所碩士
  • 國立政治大學新聞系學士

經歷

  • 美國俄亥俄州立大學傳播學院 博士後研究

專業領域

  • 媒體訊息處理
  • 廣告效果研究
  • 縱貫性研究與動態模型
  • 眼動與認知

著作、計劃案與榮譽

五年內代表作

1. Chang, C., Chang, W.-S., & Yu, W.-Y. (in press). Effects of the number of advertised brands in a choice set: A meta-cognitive process. Psychology and Marketing. (SSCI)

2. Yu, W.-Y., Tsai, J.-L., & Tao, C.-C. (2017). Heard but falsely remembered? The attention and memory effect of product placement in TV episodes. Journal of Cyber Culture and Information Society, 33, 189-214.

3. Yu, W.-Y.; Tsai, J.-L. (2016). Modulation of scene consistency and task demand on languagedriven eye movements for audio-visual integration., Acta Psychologica, 171, 1-16.(SSCI)

4. 游婉雲。2017。聽其所見,觀其所聞:以眼動探討口語與場景互動的跨感官理解歷 程。台北:國立政治大學心理學系博士論文, 111 頁。

五年內其他著作目錄】

1. Yu, W.-Y., Wang, Z., & Tao, C.-C. (2019). Visual Attention to Product Placements: An Eyetracking Study. Paper will be presented at the 69th Annual Conference of the International Communication Conference, Washington DC, United States.

2. Yu, W.-Y., Tao, C.-C., & Wang, Z. (2018, May). The word power: Verbal labeling effect of product placements. Paper presented at the 68th Annual Conference of the International Communication Conference, Prague, Czech.

3. 別蓮蒂、蔡介立、楊偉顥、游婉雲(2017.06)。〈以眼動注視反應探討品牌識別標誌 之美感判斷歷程〉,「管理學報:新環境趨勢下的消費行為與行銷策略特刊研討會」論文。 台灣,台北。

4. Yu, W.-Y., Tsai, J.-L., & Tao, C.-C. (2015, August). Forget the brand mentioned by actor: The attention and memory effect of product placement in TV episodes. Paper presented at the 2015 Annual Conference of the Association for Education in Journalism and Mass Communication (AEJMC), San Francisco, CA.

5. 游婉雲、蔡介立(2013.10)。〈觀其所聞,聽其所見:語義一致性與作業目標對視聽 連結交互映照歷程之影響〉,「2013 年中華心理學年會學術研討會」論文。台灣,台北。

6. Yu, W.-Y. & Tsai, J.-L. (2013, August). The scene semantic consistency effect of eye movements during spoken language comprehension. Paper presented at the 17th European Conference on Eye Movements (ECEM), Lund, Sweden.